Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Instead, they revolve around removing friction and uncertainty for potential or current customers.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

APRIL 14, 2015

For example, here are some things effective blog editors do: You plan awesome content. You share your content with social media. Read the full case study of how Raven Tools creates consistent content. Listen to your audience on social media. You use a workflow to manage your team and guest authors.

Efficiency 160

Efficiency Planning Process Work Management 160

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Marketing Insider Group

FEBRUARY 17, 2011

One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . Why Does Social Media Matter. Social Media. Social media is cost effective.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media. Proposals are written.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. And yes, social media allows the giants to become approachable again – but how do you keep finding those stories to share and encourage clients to share them? I believe we should all view ourselves as Social Media Toddlers.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 8, 2010

The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? It never captured the social media market. The goals shift.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

FEBRUARY 10, 2015

You already know a social media plan can really help you share your content and connect with your audience. In fact, a solid social media plan helps us at CoSchedule get 31.5 So how can you actually build a social media plan that works for you? It has a ring to it, right? Attract new connections.

Media Plans 167

Media Plans Social Media Planning Media 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The Oracle Social Media Participation Policy applies to.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JUNE 14, 2012

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). What I use to send all my social media communications out there across the Interwebs.

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115

Convince & Convert

APRIL 27, 2010

What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. Randy was entertaining for you and that flight, and you were entertaining for us!

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. The blogosphere is especially demanding of something “real.”

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145