writing 
KoMarketing Associates
SEPTEMBER 11, 2014
As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. Tone and Structure. Scope of Audience.
KoMarketing Associates
JULY 22, 2014
I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Well, I’m going to take back what I said.
KoMarketing Associates
OCTOBER 14, 2014
Typically, this inverted pyramid approach applies to journalism/ news writing , but I liked using it as way to think about blogging as well. For one client, we’re developing long-form, curated content in an effort to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in articles.
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