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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Generate media buzz. Invite journalists, bloggers, and industry influencers to build awareness. Having this organic touchpoint or kickoff point to start a conversation is crucial.

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Is Your Blog a Golden Egg?

Content Marketing Institute

TIP: Your brand voice should be authentic and relevant to your audience as well as consistent across content and touchpoints. (I Your brand voice should be authentic & consistent across #content & touchpoints. I will explain in depth at the end of this post.). KonradSanders Click To Tweet. 5 Steps to Find Your Brand Voice.

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The complete guide to online social listening

Sprout Social

What’s got your industry buzzing? Through online social listening, you ensure that no potential touchpoints with prospects or customers go unnoticed. Regardless, it’s an incredibly popular platform for creative types and bloggers in certain B2C spaces. What products are people digging?

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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Top performing CMOs consistently recognize that customer-centricity is more than a buzz word—they understand that having a first-hand knowledge of the end-to-end customer experience is critical. In my view, to motivate customers to that level of devotion requires CMOs to deliver great experience at every customer touchpoint.

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11 Ways Tech Brands Can Generate Buzz Around New Products

Brandpoint

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple. You’ve created your new, fantastic tech product. Make a Plan. Host Your Own Event.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

– Posted using Chat Catcher [link] smartysays (TouchPoint) Twitter Comment RT @abneedles: Growing body of data proves social media efficacy in #B2B marketing. One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010.

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How to one-up your competition with social media industry analysis

Sprout Social

Curious about what your customers are buzzing about? Beyond direct competitors, also mind the major bloggers, influencers and publications that cover your industry. These touchpoints speak directly to how well your brand is engaging its target audience. Want to know what your competitors are promoting?

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