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Is Your Web-based Content Driving Away Sales Leads

ViewPoint

Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion. source: Marketo ). source: Google ).

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. SEMrush) The U.S.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketo – Marketo.com – Marketing software. Cambridege, MA – [link]. Presenters of Inbound Conference. Cambridge, MA – [link].

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Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’

Adobe Experience Cloud Blog

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Our team at DemandGen Report has studied both of these assumptions, and the results of our research might surprise you. Is your firm doing everything it can to take advantage of this trend?

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Source : Forrester Research. B2B Customer Perspective and Buying Process. Bloggers on Brands. 70% of bloggers are talking about brands on their blog organically. Bloggers on Brands. 70% of bloggers are talking about brands on their blog organically. Interactive spending will climb 9.2%, to $51.5

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

By mapping content to buying stages your content will address prospect needs from status quo through purchase decision. Transitioning prospects through each stage of the buying process works best with a combination of free and opt-in content. They can be on blogs, twitter, or research sites. It has a job (or many) to do.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. And unless you have someone paying attention to it, you’re likely to lose the opportunity to influence people towards buying your product. United States License.

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