ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

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Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). Influence Measures Help Business Create Order From Chaos. In fairness, Klout sees that challenge too, and has in my estimation always been very open to discussing it.

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Social Media Database Marketing Television marketing CRM 161

Biznology

NOVEMBER 8, 2012

Keyword collaboration isn’t just important for digital marketing. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. But that’s extremely unlikely.

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Online Marketing Institute

JULY 31, 2012

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Business Development. Marketing/Communications/PR. Database Marketing. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Business Dinner. Business Meeting. Search Jobs. Audience Development.

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Convince & Convert

SEPTEMBER 14, 2010

However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. So, in your experience, are there products making those cross-references?

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Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). It’s entirely possible she is a Mass Influencer. Let’s break this down.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. You want to have more customers than employees in most businesses. Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros.

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