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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. So, in your experience, are there products making those cross-references?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). It’s entirely possible she is a Mass Influencer. Let’s break this down.