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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Today''s guest blogger is Ruth P. Self-identifying keywords used on the company website (ALC).

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Business association events, industry trade shows, conferences and seminars should also be considered social media. When: 4:30 to 6:30 p.m. Wednesday, Oct.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

Just because you are targeting a business, does it need to be all about newsletters and white papers? The goal is to entertain while demonstrating their understanding of what their target audience goes through in their day to day business functions. PS - as a blogger, you can also think of ways to bring people back to your blog.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Find bloggers out there who follow and write about your industry. How Do You Generate B2B Leads?

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Business Dev.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! You’re likely running educational webinars or speaking at industry conferences.