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3 Winning Examples of B2B Blogs Done Right

WindMill Networking

While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. When done right, B2B blogs offer high value for a relatively low investment compared to other types of marketing activities like traditional advertising. times increase in blog traffic in 2009 when compared to 2008 numbers.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. I

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. For example, “PRO: Twitter gives us a great way to leverage PR. 

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Celebrating Ben Franklin the Communicator (the Blogger?)

B2B Ideas @ Work

From my own involvement in business-to-business social media, I suspect Ben would have eagerly adopted social media and spread the revolutionary word via a blog version of Poor Richard’s Almanac. Ben Franklin was known to have a sharp and witty mind and a love of all things social. Sound like any contemporary bloggers you know? Solid advice for any blogger.

PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. Briefly, Tom is an independent digital marketing consultant, focused on helping B2B technology clients improve their online visibility and business results. have been in business-to-business (B2B) marketing for over 20 years. Video Transcript.

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Using Social Media: Part 6 - Measurement

PR Meets Marketing

There has been discussion about how to measure social media and can it truly impact your bottom line. In the end, it’s measuring what counts for your business.  . Personally, I think it’s important to determine your baseline measurements to gauge the effectiveness of your strategies over time. Consider keeping it simple, selecting 3-4 points to track. Here are some basic points to measure:  . Audience Reach: The key aspect of social media is tracking “word of mouth” or the reach of your content to your key audiences. Tweetburner.

Getting Noticed – in a Good Way – by John Leavy

Great B2B Marketing

Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know. Here are some quick ways to begin to establish credibility in the social media stratosphere. Identify the influencers in your business sector and comment on their blog posts. Take the time and energy to post something useful. If you leave cogent posts the readers following this blogger will start following you. Find out how to keep your guard up.

Marketing Automation is Not Marketing Strategy

ViewPoint

Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Déjà vu all over again, to echo Yogi Berra. So, what should we be doing with automation, to ensure its success? This worries me.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Blogger. Powerful. Complete. link].

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

It's All About Revenue

Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again.

Twitter for B2B Marketing

MI6 Marketing Agency

Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Transcripts are a partial answer to this problem and the folks at #B2Bchat are smart in offering it at the end of the sessions. But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Special thanks to Billy Mitchell for moderating the session. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan?

Everyone is Talking about Social CRM. Few are Doing It.

It's All About Revenue

Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. This is the current state of social CRM adoption – at least according to Awareness Inc., 21% percent said they weren’t using social CRM, but planned to. Too many organizations are struggling to make sense of social media.

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Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. But like many b-to-b marketers, I’m not sure how it has impacted my business.

Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules

Writtent

You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you need to keep in mind. According to 29 Experts). A. In order to write for online audiences we often have to re-learn writing. Stout.

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Seven Ugly Truths About Content Marketing

It's All About Revenue

by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. Online, I can reach 5X to 10X more people, twenty-four hours a day. So where to start?

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course!  G. David Dodd is permitting me to dissect his blog B2B Marketing Directions and provide recommendations that I think will probably help a lot of people and dramatically improve David’s content marketing opportunities. Here we go. Layout.

11 Infographics Marketers Should Keep Near Their Desks

It's All About Revenue

With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. In an age where social media is all the rage, it can be easy to forget just how effective email marketing is. The Blog Tree highlights the roots and connection between business bloggers of all stripes. The Blog Tree.

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The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Looking like everyone else is a reliable way to make sure you go unnoticed.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Stevens.

Remember LinkedIn for social media marketing

Biznology

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. Make it work or try to add LinkedIn into your daily or hourly routine. Set Up Your LinkedIn Business Page. Connect To Everyone.

B2B Social Media Success Formula Mixes Business with Pleasure

B2B Ideas @ Work

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. Whatever industry you’re in, when you’re marketing your business to other businesses, social media can be one of your most valuable resources and the best way ever to grow your network – and your mind. When: 4:30 to 6:30 p.m. Wednesday, Oct.

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose. Done correctly, business blogging can generate financial results even better than the value of golden eggs. What to Blog About. Blogging Benefits. Promote Your Blog.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. from Fortune 500s to one-person businesses. How so? Co-founder, ClickZ. Jeffrey L.

Learn How to Maximize Lead Generation

B2B Lead Blog

And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? Learn the key framework from Ruth Stevens to create a lead process and generate more qualified B to B leads. If you’re lucky, you meet Ruth P. Budget? Technique?

FREE Using Social Media eBook

PR Meets Marketing

After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. Using Social Media: Part 5 – Blogger Relations. Again, the purpose of this eBook is to provide a quick guide for using social media. If you find this eBook valuable, please forward this to your friends, share on Facebook, retweet it or let me know what you think. just ask that you provide attribution to the site.  . look forward to improving this moving forward.  .  .  . del.icio.us

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” He ” He was among the first in the trade press to recognize the significance of social media. Paul Conley. Schaefer.

13 Events You Should Attend In 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.  . Hosted by Business Insider, this conference focuses on third-screen marketing. 18-22.

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To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

by contributor | Tweet this Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. directs to your video and, of course, your blog post.

B2B's Digital Evolution

delicious b2bmarketing

New research from CEBs Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. Todays business buyers do not contact suppliers directly until 57 percent of the purchase process is complete. The results suggest that a new paradigm in business-to-business marketing has taken hold.

Introducing “The Blog Tree: UK Edition” [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and “Content as a Franchise” (each piece should contribute to a larger content “franchise,” a brand with its own attributes, voice, versions and even shelf-life). The Blog Tree: UK Edition.

9 Content Marketing Articles You Shouldn’t Miss

B2B Marketing Insider

It’s time for Content Marketing World.  I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the  8 Marketing Strategy articles  you missed when you were too busy.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Is your website redesign project on hold waiting for marketing to deliver content? It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website.

5 Big Marketing Fails of 2011

It's All About Revenue

In fact, there are some nightmare scenarios many marketers have come to fear. But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage. But Kenneth Cole’s breezy mention of the revolution in the Egypt as means to promote their spring line sparked uproar. Penney was taking top ranking in organic search results due to thousands of links from seemingly unrelated websites. The popular site Regretsy.com created a campaign that allowed customers to purchase toys for underprivileged children.

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Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell

Blue Focus Marketing

Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. Those voices collectively shape the brand.

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