From my own involvement in business-to-business social media, I suspect Ben would have eagerly adopted social media and spread the revolutionary word via a blog version of Poor Richard’s Almanac. Although Benjamin Franklin may not have had an iPad or laptop to record his thoughts, nor the Internet to spread them, his quilll, printing press and colonial distribution methods worked well in his time. Ben Franklin was known to have a sharp and witty mind and a love of all things social. Sound like any contemporary bloggers you know? MORE >>

Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Transcripts are a partial answer to this problem and the folks at #B2Bchat are smart in offering it at the end of the sessions. But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Special thanks to Billy Mitchell for moderating the session. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? MORE >>

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Transcripts are a partial answer to this problem and the folks at #B2Bchat are smart in offering it at the end of the sessions. I’ve essentially taking the raw data and converted it into an easier to read summary of what was discussed. MORE >>

An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. It is very common to find blogs receiving more traffic than a corporate site. MORE >>