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Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Brands and bloggers now attempt to “hack” people’s attention by writing in abbreviated colloquial babble that’s riddled with clichés. Be objective.

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The 7 Deadly Sins of Blogging

WebMarketCentral

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Earth Blog. Ecospheric Ethics. World as a Blog. Eatonweb Blog Directory. Blogs Canada. Blog readers. MADE IN CANADA. Ross Mayfield.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Earth Blog. Ecospheric Ethics. World as a Blog. Eatonweb Blog Directory. Blogs Canada. Blog readers. MADE IN CANADA. Ross Mayfield.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Social Media: Why Do Business Professionals Use Social Media?

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

.&# Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers. Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > September 27, 2006. -->. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Earth Blog. Ecospheric Ethics. World as a Blog. Blogs Canada. The thoughts expressed herein are strictly those of the blogger. Blog readers.