Chris Koch

NOVEMBER 24, 2009

the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Social media is not just a place for broadcasting opinions. The social media sphere punishes people who don’t disclose their affiliations or pretend to be someone they aren’t (e.g.,

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

SEPTEMBER 18, 2009

It’s a way to broadcast messages for sure, but you can do that better through your own channels. In B2B, there are broad caveats to investing too much in any social media marketing—the major obstacles are outlined in a good post by B2B blogger Kip Bodnar here —and anything you do should be integrated with your other marketing activities.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

It’s a way to broadcast messages for sure, but you can do that better through your own channels. In B2B, there are broad caveats to investing too much in any social media marketing—the major obstacles are outlined in a good post by B2B blogger Kip Bodnar here —and anything you do should be integrated with your other marketing activities.

Social Media 100

Social Media Viral Marketing Tools Media 100