what-is-a-customer-data-platform-cdp-and-why-does-it-matter Blog Related Topics 
Customer Experience Matrix
NOVEMBER 3, 2018
I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them.
Liveintent
OCTOBER 24, 2022
What is a single customer view? A single customer view, also known as a 360 degree customer view or a unified customer view, is a comprehensive collection of data gathered from various channels that’s connected to one individual. Why does it matter? The result?
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Porch Group Media
NOVEMBER 10, 2020
Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. With David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. To be perfectly clear, I coined the term CDP but did not invent the concept. Watch Part II.
Liveintent
MAY 10, 2019
McDonald’s recognizes that as its customer base changes, so too must its customer experience. What changes in consumer behavior are demanding the attention of consumer-centric companies like McDonald’s? Jason: Consumers expect you to anticipate what they might want or might need. Can you explain why?
Outgrow
SEPTEMBER 23, 2022
Welcome to the Marketer Of The Month blog! . We had some amazing insightful conversations with Scott and here’s what we discussed about – 1. Identifying which sources to integrate with the Customer Data Platform. The role of intuition in data driven decision making. About our host: . Great to be here.
LeadsRX
DECEMBER 14, 2021
If marketers and advertisers learned nothing else from 2021, it is that first-party data is essential , and meeting consumer data privacy standards – internal or external – is key. But consumers still like to be treated to a quality customer experience from businesses they trust. Ad Networks Will Continue to Buy Up CDPs.
Martech Advisor
OCTOBER 15, 2019
What is Identity Resolution (Definition). Who Needs Identity Resolution and Why? What is Identity Resolution? Identity Resolution is defined as the process of connecting unique ‘identifiers’ to create a single, unified, real-time, persistent customer identity. Who needs Identity Resolution, Why and When?
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