Avitage

JUNE 4, 2014

For: Senior Marketing Executives, Content Strategy Professionals Subject: Enterprise Content Strategy for Customer Facing Content Rigor: Comprehensive, not introductory Recommended Pre-reading: Content Strategy Beyond Marketing and Websites It’s (Past) Time to Make Content Marketing Intelligent Content is a Strategic Imperative for B2B Selling (..)

Enterprise Management 120

Enterprise Management Marketing & Strategy Content Paid Search Agency 120

Avitage

MARCH 4, 2014

But for over a decade they have been applying their principles and practices to websites. From the conference website, along with other important explanations. These have serious implications for content marketers. What is Intelligent Content?

Enterprise Management 120

Enterprise Management Content Marketing Content Conference 120

Avitage

OCTOBER 27, 2014

Externally, we have our website and blog. These include the usual areas of traditional document management, such as Sharepoint and shared drives, but also CRM and email systems. We also curate content.

Content 120

Content Curation Paid Search Agency Marketing Automation Services 120

Avitage

FEBRUARY 15, 2014

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. They had been a regular viewer of webinars, blogs and other content.

Microsite 120

Microsite Content Marketing Content Distribution 120

Avitage

MARCH 7, 2012

To quote Lieb, “IBM recently published research finding that about 80% of those who begin a corporate blog never post more than five entries. And that’s just blogging. The internet is littered with never-updated websites … and no-one-home YouTube channels.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120

Avitage

MARCH 6, 2013

Assess Your Best Competitor Begin your competitive assessment by going to your best competitor’s website to see what content is positioned to engage buyers. Look at the key tabs that focus on solutions, their blog, and their resources.

Marketing Management 120

Marketing Management Content Marketing Content Vendors 120

Avitage

MARCH 6, 2013

Assess Your Best Competitor Begin your competitive assessment by going to your best competitor’s website to see what content is positioned to engage buyers. Look at the key tabs that focus on solutions, their blog, and their resources.

Content Marketing 120

Content Marketing Urgency Marketing Content Marketing & Strategy 120