EMagine B2B Blog

SEPTEMBER 9, 2009

I recently saw an interesting post about Pay Per Click …actually an interview of CPC Search’s Terry Whalen, conducted and written up by Jep Castelein over at LeadSloth. Having done both myself, I can agree with Terry that B2B PPC is more of a challenge to get right than B2C …mainly because the lower lead volumes [.].

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PPC CPC Cost Per Click Campaigns 40

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

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CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. The entire session was recorded by Salesforce and is available here: Tags: Search Engine Marketing b2b search marketing salesforce.com marketing search engine marketing.

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Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48