Marketing Interactions

OCTOBER 8, 2020

On average, they must navigate at least six different repositories to search for content. In defense against the time sink that causes, many sales reps have downloaded content to their laptops and continue to use what’s worked in the past because searching for new content is unwieldy. Originally published on Modus blog.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

NOVEMBER 29, 2021

SEO for organic search that’s not available to content behind a gate. And search is one of the primary tactics’ buyers use to find content they’re interested in consuming, hence, your company. Don’t make them search for it, show it to them and prompt them to continue advancing in interest so you can get them to intent.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

AUGUST 15, 2021

Do they only arrive on your site via search or a targeted display or social ad? It’s helpful to know if an account is searching for information that relates to the problem you solve, your category, and your competitors. Are they staying long enough to read the content on the page? On any page? Which ones? Source of sessions.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

OCTOBER 8, 2020

Sellers became so bogged down searching for information located in various repositories that their selling time has decreased, along with their win rates. Originally published on Modus blog. One of the fallacies that companies bought into with sales enablement is that more is better. It’s about what a buyer wants to hear.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JUNE 23, 2017

Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. You’ll also want to search for analyst and industry reports that are relevant to the project. Remember to review industry portals, related thought leader blogs, and job listings. Luckily, they’re things you can find on your own.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

APRIL 14, 2019

Google has trained buyers to hit the back button when the search result clicked on doesn’t yield the right content. Originally published on the Salesforce Pardot Blog. Nothing seems relevant to you. Yet you click around for a bit hoping to stumble across something helpful… You’re nicer than most buyers.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

JULY 5, 2021

What you do is go search for a topic you’re interested in. If your search brings back a list of content options and one of them near the top is an infographic, you may choose to click on that first because the indication is a visual with statistics that’s easy to ingest. Did they subscribe to your blog? I’m guessing never.

Relevance 140

Relevance Top of Funnel B2B Content 140