ViewPoint

JULY 12, 2017

The representative opened the call well, searched out the prospect’s needs, addressed concerns/objections nicely, switched to a quick live demonstration, developed rapport, and finally came to the next step. Paul,” I said, “let’s conference in our System Engineer, Jim, right now, if he’s available. Did he have amnesia?”.

Top of Funnel 149

Top of Funnel Forecasting Pricing Price 149

ViewPoint

MARCH 6, 2014

After all, content is the “fuel” that drives the social media engine, right? Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

OCTOBER 30, 2012

I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Contrary to what “the experts” say, knowing how to be engaging within LinkedIn groups or telling compelling stories on your blog is not the key to generating leads and sales. In my case, I blogged but also used LinkedIn in a new way.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

ViewPoint

FEBRUARY 24, 2016

Anyone who is intellectually honest and not employed by an inbound marketing company will admit: It’s a fantasy that search engine optimization (SEO), Facebook and tweeting about our community-building , value-creating blog are sufficient to produce the volume of face-to-face sales meetings required to hit our new business objectives.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

APRIL 18, 2012

He compares this to having a gorgeous Ferrari that’s only kept in the garage—a powerful engine that you’re just not bringing to full potential. He adds what’s holding companies back is the skills gap: only a subset of adopters are using more of the advanced capabilities like lead scoring and lead nurturing.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MAY 8, 2012

But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales. “Marketers often come from two distinct backgrounds,” says best-selling author and IBM distinguished engineer Mike Moran. “Brand marketers are the ones whose work you see on TV.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120