ViewPoint

JANUARY 10, 2018

Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads. In 1933, Thomas Register began publishing Industry Equipment News (IEN). I recently wrote a blog called How Much Does a Lead Cost. Guess what.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Ranking Lead Scoring 207

ViewPoint

NOVEMBER 16, 2017

How do my colleagues at PointClear and I keep from falling into this trap? I want to clarify to those reading this blog that I am not apologizing for the purpose of my call. My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance.

Lead Generation 120

Lead Generation PointClear Sales Leads Lead Ranking 120

ViewPoint

JULY 24, 2017

A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016.

Sales Qualified Leads 149

Sales Qualified Leads PointClear Lead Qualification High Quality Lead 149

ViewPoint

FEBRUARY 21, 2012

As a prospect development firm providing outsourced sales solutions to B2B companies involved in the complex sale, PointClear shares the goals of Top Sales World. My first audio interview with Jonathan is scheduled for March and will appear on Top Sales World’s blog and our blog here.

PointClear 120

PointClear Work Management Communities B2B Sales 120

ViewPoint

AUGUST 28, 2012

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. This second blog is about the importance of valuing qualified inbound and outbound marketing prospects and the proverb “A bird in hand is worth two in the bush.”. In the last blog we talked about lead rates.

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Books are listed by funnel category. Click the book images to be hyperlinked to Amazon. Brian Halligan, Dharmesh Shah. Dan McDade.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

Ning 40

Ning Paid Content Facebook Sales Management 40