ViewPoint
OCTOBER 3, 2017
If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. In it I state: “How much should a lead cost?
ViewPoint
JULY 24, 2017
One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. How can one company be considered an uncloseable to one lead generation services firm and a success to another?
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ViewPoint
MARCH 7, 2018
If you’re a regular follower of this blog, you know that we have a rigorous hiring process—I maintain that the quality of our people is key to our ability to deliver high quality leads that sales will follow up on. Read this post , written by Jim Hall, a PointClear associate, to learn how he applies these listening skills every day.
ViewPoint
JUNE 21, 2018
Problem is, most lead to revenue calculators out there are overly simplistic. A useful lead to revenue calculator includes all critically important metrics—including the impact of lead qualification and lead nurturing—on bottom line results. Now project the revenue you expect to generate through inbound leads.
ViewPoint
JANUARY 22, 2018
Can companies reach the holy grail of marketing—the perfect lead? Well, what is a perfect lead? Those of us at PointClear do not believe in the alphabet soup of acronyms such as BANT, ANUM and the granddaddy of all acronyms, MAN. What is wrong with these formulaic approaches to lead qualification?
ViewPoint
FEBRUARY 23, 2018
At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. We can do that because the associates on our team have what it takes to have the interactions that generate quality leads. At PointClear, our average associate is 50. years—twice the industry standard.
ViewPoint
OCTOBER 24, 2011
In the process of learning more about Kenandy, I found additional information in Deborah Gage’s Wall Street Journal Venture Capital Dispatch blog in which she talks about Sandy Kurtzig’s initial reluctance to raise venture capital.
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