ViewPoint

JUNE 7, 2016

In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales. The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Biznology

JANUARY 6, 2016

Dan McDade , founder of PointClear , understood the concept of account-based marketing earlier than most, and fearlessly maintains an unpopular view on marketing automation: “I believe that most MA campaigns have made it easier and faster to get more poor-quality leads to sales faster than ever before.” Great job, Mark!

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

SEPTEMBER 24, 2014

While this used to mean reading business books and magazines, today it means blogs. We’ve all heard the stats about blog proliferation. A new blog launched every six seconds—or whatever. And there is no dearth of blogs on B2B marketing. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors.

PointClear 80

PointClear B2B Marketing B to B B2B 80

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

Ning 40

Ning Paid Content Facebook Sales Management 40