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Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

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Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect. Cold Call, revisited: Best practices for getting in the door.

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Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Partners in Excellence Blog. Sam Richter, author of "Take the Cold Out of Cold Calling,” shares few tips for using the Google to find news about a prospect or company and to identify individuals with particular job titles.

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Insights on Outbound Conference in Atlanta

ViewPoint

One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. Debut something – a new feature, new model.”. “Be Be relevant.”.

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The Quest for Good Leads: Are You Asking the Right Questions?

ViewPoint

Read what Mike Weinberg, author of New Sales Simplified , says about this pervasive thought: Many in what’s called the Sales 2.0 These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. A very fine line makes the difference.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

We looked at the topic of social selling before on our blog in 2015 , and we were keen to look at it again to see which Social Selling brands and individuals were leading the online discussion. PointClear. No More Cold Calling. PointClear PD. Blogging 4 ROI. MAPPING THE COMMUNITY. Jon Ferrara. Nimble LLC.

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Sales Pipeline Radio Episode 162: Q & A with Dan McDade @dandade

Heinz Marketing

Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. Can you talk a little bit about sort of your approach to, I guess whether you would call an appaudointment setting or approach to sort of demand generation for sales organizations. How did this come to be for you?