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Content Marketing Ideas: Rethinking Blogging

Writing on the Web

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#. Customers rule.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Which e-newsletter and blogs do you subscribe to?

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How to Make Social Proof Work Online

Writing on the Web

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Blog this on Blogger. Add this to Ning. Do some client recommendations work better than others? Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post?

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Online Persuasion: What Do Clients Say?

Writing on the Web

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Blog this on Blogger. Add this to Ning. How to Convert Readers into Clients on Your Blog. Content Marketing Ideas: Rethinking Blogging.

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What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? What are your online reading habits, blogs, websites, articles, videos, podcasts? Subscribe to e-newsletter and blogs? Therefore your content needs to trigger to action. Blog this on Blogger.

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Neuromarketing Books for Marketing to Brains

Writing on the Web

They also founded an excellent social networking site, Neuromarkting.com , a Ning group, for people interested in how brain science can be applied to marketing. Copywriters have been using subconscious emotional triggers for a long time now with success. Blog this on Blogger. Subscribe to the comments for this post?

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Phony Testimonials and Dumb Social Proof

Writing on the Web

I’ve been working with an old client who’s been working hard to master blogging so he can have a strong online presence. There are a couple key persuasion triggers to remember when composing sales content: Social proof. Blog this on Blogger. Add this to Ning. Authenticity. Build trust by being trustworthy.

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