Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. All of the major social media tools have search capabilities, and there are specialized monitoring tools that have more powerful searching abilities. Search tools can help you mine that data. Discover influencers.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. Pick blogs to follow. Junta42 Blog.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 12, 2010

And research shows that even the stodgiest C-level executive does at least three web searches per day. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Encourage them to blog. And the subject matter experts must make themselves available to respond to comments in the blog.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Especially on blogs.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Search is becoming increasingly dominant in the buying process. By October, the percentages were 70 and 79, respectively.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100