Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
Adobe Experience Cloud Blog
NOVEMBER 26, 2012
B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.
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