Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Hubspot
MAY 26, 2021
That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. In addition to your on-page content marketing efforts, like blog posts, you can also leverage methods like guest blogging, downloadable offers, surveys, and reports. That's why off-page SEO is so valuable.
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