Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]
Zoominfo
JANUARY 11, 2021
For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group.
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