Digital B2B Marketing

MAY 25, 2011

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. Email Marketing 2.0

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

OCTOBER 15, 2013

Great content, promoted in these places, can earn significant additional distribution. Promoted Tweets. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. LinkedIn Sponsored Updates. Facebook Ads. Host and Promote Your Content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 11, 2011

Even this blog, one of millions written by someone with no recognition, has more than 40 shares and likes in its first two weeks. You will be liberated to promote it in more ways. Use it as a source for blog posts. Post the key findings on your Facebook page. Your content will be sharable. Will you set your content free?

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100