Digital B2B Marketing

MAY 1, 2012

You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. Including your blog feed or twitter stream will give you an immediate content-focused traffic boost. Traditional B2B marketers face a challenge.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Filed under: Content , Demand Generation , Social Media.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

JULY 28, 2011

Social media measurement continues to develop, but the continued reliance on clickstream and social monitoring generates mountains of data without getting to real incremental business impact. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Human behavior isn’t cut and dry.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

MARCH 4, 2011

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Facebook is even more important to marketers. of all US online display dollars, according to eMarketer. of all US online display dollars, according to eMarketer.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 24, 2011

For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. With social sign-on, you may not receive as much information, but you are nearly assured the information will be usable. Will you go all the way and remove your registration forms?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 28, 2011

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. Twitter may not be a social network if Facebook or LinkedIn define social networking. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 11, 2011

Even this blog, one of millions written by someone with no recognition, has more than 40 shares and likes in its first two weeks. Use it as a source for blog posts. Post the key findings on your Facebook page. Your content will be sharable. No one wants to share content that’s stuck in jail.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100