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The Staircase Guest Blogging Strategy

Hubspot

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

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How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. These data providers are using techniques that can generate intent data at the domain or company level. The data provider uses reverse IP-lookup to figure out which domains or accounts these visits came from.

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5 Ways to Get Local with your Inbound Marketing

Adobe Experience Cloud Blog

You will need to consider the structure of your local websites, will you choose sub domains, sub folders or local top-level domais? This is something we cover in more detail in our eBook - The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. What will work best for your business?

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.