LeadSloth

JULY 8, 2009

Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the Genius.com blog. Anyhow, I hope you find the articles on the Genius.com blog interesting, even though you may already be a Marketing Automation expert :- ). Get more visitors to register. Lead nurturing and scoring.

Marketing Automation 100

Marketing Automation Automation Demand Generation Lead Scoring 100

LeadSloth

MAY 16, 2009

Around that time I will also pick up blogging and Twittering again. Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress. In the next three weeks I’m getting married and I will move from San Francisco to Durham, North Carolina. See you then!

Marketing Automation Services 100

Marketing Automation Services Consulting Market2Lead Marketing Automation 100

LeadSloth

AUGUST 17, 2009

See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Lead Scoring. Silverpop includes a great overview of Lead Scoring. Some Highlights & Smart Ideas.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

FEBRUARY 17, 2010

No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Marketing is starting to see sales as a customer who demands high-quality leads.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 8, 2010

In most of my blog posts I try to give practical advice that you can use right away. Tags: Demand Generation Sales Force Automation sales 2.0 Does an employee of one of your target accounts visit the corporate website? See it in real-time. All in one place, and controlled by the end-user. Sorry, Not Available Yet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

APRIL 15, 2010

The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. Every campaign needs content. Frequency & Duration.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 24, 2009

For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Tags: Demand Generation content marketing failure lead nurturing lead scoring marketing automation project failure. Even more: the content should match the phase in the buying process, from awareness to validation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JULY 22, 2009

Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). For me personally: this blog is mainly read by innovators, so I should be safe to use Inbound Marketing as a well-known term. What is your take?

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

OCTOBER 16, 2009

Avinash has great advice for that in his Signs You Are a Great Analyst blog post. Tags: Demand Generation campaign manager jobs marketing automation marketing automation manager marketing operations requirements skills. If you believe in the 10/90 perspective, it’s suddenly much more important to hire the right people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JUNE 23, 2009

blogging, creation of high-quality content, and website conversion optimization. Tags: Demand Generation Social Media Monitoring enquisite hubspot inbound marketing lead management marketing automation ppc raven seo social media. Both activities have traditionally either been done manually in-house, or outsourced to an agency.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

AUGUST 26, 2010

They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. To All Marketing Automation Users: “Demand Social Media!&#. Sales works with a CRM system, so integrating with the CRM system’s social features is a smart idea. And that’s exactly what Marketo announced.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Demand Generation? Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. I wrote more about this and about Lead Management on the Genius.com blog.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100