media-plan 
Digital B2B Marketing
JUNE 14, 2011
Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.
Digital B2B Marketing
JULY 12, 2012
However, there is very little quality research available for online planning in B2B. Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles.
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Digital B2B Marketing
MAY 7, 2012
View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. With daily reporting, weekly results reviews and quarterly budget evaluations, long-term planning is increasingly challenging. You have executive support.
Digital B2B Marketing
JUNE 2, 2011
It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Noting the launch of Twitter lists today isn’t helpful. Even content curation can be the basis for becoming a stage zero content resource. I am a digital and B2B marketer with a background in online media and analytics.
Digital B2B Marketing
SEPTEMBER 1, 2011
Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place.
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