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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. You can view the chart on their blog post here. For a more in-depth analysis, you can visit the MASG blog. Lauren Carlson is a CRM Market Analyst with Software Advice.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

I also promised a blog post on the topic. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system. Yet something really bothered me about yesterday’s announcement. I hope it’s just an aberration. I’ve no complaints about any of it.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The technology appears useful at both ends of this spectrum.

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Demand Generation Usability Scores - Part 1

Customer Experience Matrix

In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. Rather than overwhelm everyone with a single, huge blog post, I'm going to break this into three parts. Five of these were in the original Guide.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Christoper Doran , CMO, Manticore Technology.