Only B2B

APRIL 3, 2024

Engagement with specific content: Clicks on blog posts, webinars, or other content addressing pain points reveal active research. Social media activity: Following your company’s social media profiles, attending sponsored industry events, or engaging in relevant social media discussions all demonstrate interest.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

NetLine

DECEMBER 18, 2023

Take comparison pages, for example. Intent data can identify the competitors that prospects also consider, so you can utilize competitive take-out messaging to highlight your brand’s key differentiators—such as more robust features, accessible price points, and user experience. Create competitor comparison pages.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Ledger Bennett

MAY 7, 2020

Content Examples: Blog posts, videos, podcasts, helpful articles, etc. Content Examples: Whitepapers, case studies, reports, webinars, Ebooks, Gated Blog Posts, Guides, Competitive Comparison Charts. To become an MQL a user must demonstrate interest by signing up for a newsletter, filling in a form, downloading content, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Vision Edge Marketing

AUGUST 22, 2023

Analyze and interpret data : You will need to utilize advanced analytics techniques, such as machine learning algorithms, to analyze the data and identify patterns and signals of intent. She has also engaged with the company’s blog, reading articles on effective project management strategies.

Lead Ranking 212

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 212

SmartBug Media

OCTOBER 9, 2019

Also known as historical optimization , re-optimizing blog posts, downloadables, landing pages, and website pages you’ve already created is a great way to breathe new lead gen life into assets that may have been gathering dust on your site. Repurpose Fan-Favorite Blog Content into a Lead-Generating E-Book. Re-Optimize Existing Content.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Hubspot

SEPTEMBER 21, 2016

They also visit other sites and comparison shop. To be effective, web retargeting uses a combination of tailored messaging and targeted ad placement, that capitalize on the intent signals found on the website. Nothing is more frustrating for a consumer than seeing a discount for a item they just purchased for full price.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28