Marketing Craftmanship

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Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. An OpEd piece published recently on the Hedge Fund Marketing Alliance website sums up the prevailing attitude: “Online universities and community colleges advertise—Harvard and Yale do not.”.

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