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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.

ROI 100
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Social Media Marketing Strategies for 2010

Webbiquity

Note that the four most popular tactics are microblogging such as Twitter ( highly effective with low effort); blogging (highly effective but high effort); social networking (moderately effective, low effort); and multimedia content sharing such as images, video and presentations (low effectiveness, moderate effort). The lessons?

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

And admittedly, we don't tout the value of product marketing enough on this blog. 3) Product Blog Content. Right now you're probably all like, "But I thought we inbound marketers were supposed to use our blog for thought leadership and attracting visitors through educational, industry content?" 5) ROI Reports.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40
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The Blog Editor's Ultimate Guide to Managing Multiple Contributors

Hubspot

Want a more well-rounded and sufficiently fed business blog ? But in all seriousness, a blog with multiple contributors results in a better blog overall. But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Encouraging Blog Contributions.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Simple, intuitive collaborative workspaces and worktools (enhanced, simplified versions of wikis, BaseCamp etc.) Subscribe to this blog by. Business Innovation.