The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?
Anything Goes Marketing
FEBRUARY 13, 2008
Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Thanks Bulldog! I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week.
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Vidyard
AUGUST 2, 2016
Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences. From Inspiration to Education: Choose Your Content Wisely. throughout the buying journey.
LeadSloth
OCTOBER 18, 2010
Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. The top three issues are people , processes and content. Technology & Process Go Hand in Hand.
Vidyard
JANUARY 15, 2016
“The standard marketing budget allots bigger budgets for top-funnel marketing content. Most companies spend more on their homepage video than their client testimonials or product videos as higher funnel content typically requires a higher production value. That’s efficient content production!”
The Effective Marketer
MARCH 17, 2010
Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. Blog at WordPress.com. Left side bar with Xerox logo talks about another webinar, which could be confusing. United States License.
ANNUITAS
AUGUST 19, 2010
This technology can help marketers score prospects, nurture leads, deliver dynamic content, track prospect marketing history and report on marketing activities. The content for each message will be mapped to the offers for each stage of the buying cycle (this is referred to as Content Mapping).
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