Blog, Blogger and Content - B2B Marketing Zone

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. We reached out to some of the top 20 influencers to ask them for their views on Beauty Blogging.

Blogger

Blogger Branding Brand Identity Lead Ranking

Interview with Mike Allton

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. Location: St.

Top of Funnel

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How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

MAY 3, 2018

From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it. Different influencer types will create different types of content too and have varying levels of collaboration – some may be more time consuming and labour intensive on your part than others. Your engagement approach.

Work Management

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Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Interview with Mark Schaefer

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. The Content Code was named one of the top five marketing books of 2015 by INC magazine. Location: Tennessee, USA. Bio: Mark W. As Executive Director of U.S.-based

P2P

P2P Ad brokers Social Media Word of Mouth

Interview with Timothy Snow

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Read more over on my blog here. Location: Hollywood, California.

Word of Mouth

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Interview with Ann Handley

Onalytica B2B

SEPTEMBER 14, 2017

Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Webinar Metrics

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Influencers are People, NOT Campaigns

Onalytica B2B

MARCH 12, 2018

If you follow the transactional route of giving your influencers a rigid content brief for a cold exchange of cash then they’re not going to invest in the content or your brand. SOURCE: www.curalate.com/blog/influencer-marketing-fails/. They’ll get the job done, get out, and go onto the next paid job.

Campaigns

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation.

Peer-to-peer

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

APRIL 11, 2017

Content marketing is also a long game. Influencers & Content. Content, paid or otherwise, must catch the ears and open the eyes of your target audience quickly and effectively to maximise conversions. I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content.

Startups

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Interview with ?Dan Gingiss

Onalytica B2B

MARCH 29, 2018

Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. A frequent speaker, blogger, and Tweeter, Dan has been named to several notable industry lists, including: “The 30 Most Influential People in Social Customer Service” by Conversocial. Content Marketing: Marcus Sheridan.

Work Management

Work Management Social Media Startups Marketing Management

Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

MAY 26, 2016

We have conducted some analysis on edtech and elearning on our blog before , and it’s interesting to see how new influencers and brands have joined the community. Be sure to follow them to stay up to date on the best content and resources on edtech and elearning! ITL associate – ICTEvangelist. ” TOPIC ANALYSIS.

Branding

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

JULY 8, 2015

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. The game has changed. Twitter Handle.

PR

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Health and Fitness: Top 100 Influencers and Brands

Onalytica B2B

DECEMBER 23, 2015

Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast! Be sure to follow them to stay up to date on the best content and resources on Health and Fitness! Naija Gym Blog. ELLEmagazine.

Lead Ranking

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Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

SEPTEMBER 20, 2017

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. Each channel has a different audience and culture, meaning that content differs highly- in style, value and the way in which it’s shared.

Planning

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Influencer Marketing: How to Nail Your Influencer Engagement

Onalytica B2B

SEPTEMBER 27, 2017

Engaging with and sharing influencers’ content, with the intention of co-creating content together that will add value to: 1) your brand, 2) yours/their target audience 3) the influencer. E.g. A human rights charity building a relationship with a human rights advocate, by sharing and engaging with their content.

Paid Content

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Cyber Security and InfoSec: Top 100 Influencers and Brands

Onalytica B2B

APRIL 6, 2016

Be sure to follow them to stay up to date on the best content and resources on Cyber Security and InfoSec! ” Graham Penrose – Blogger at Unamused Observer; AirGap Anonymity Collective; Anonymous Chronic. Daniel Miessler – Director of Client Advisory Services at IOActive.

Branding

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Renewable Energy: Top 100 Influencers and Brands

Onalytica B2B

JUNE 2, 2016

Be sure to follow them to stay up to date on the best content and resources on renewable energy! Alice Stollmeyer , EU Energy & Climate blogger & Founder of @StollmeyerEU. “In We found a rich mix of teachers, bloggers, enthusiasts, authors, keynote speakers and edtech professionals. Cass (#33). ” TOPIC ANALYSIS.

Branding

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B2B Marketing Zone

Onalytica B2B

Beauty Bloggers: Top 100 Influencers and Brands

Interview with Mike Allton

Webinars

Trending Sources

How Many Influencers Should You be Working with for Maximum Success?

Webinars

Interview with Mark Schaefer

Interview with Timothy Snow

Interview with Ann Handley

Influencers are People, NOT Campaigns

Influencer Marketing: What is it and Why Should You be Doing it?

How to Use Influencer Marketing at a Fast-Growth Startup

Interview with ?Dan Gingiss

Edtech and Elearning 2016: Top 200 Influencers and Brands

PR 2015: Top 100 Influencers & Brands

Health and Fitness: Top 100 Influencers and Brands

Influencer Marketing: Where are Your Target Audience Being Influenced?

Influencer Marketing: How to Nail Your Influencer Engagement

Cyber Security and InfoSec: Top 100 Influencers and Brands

Renewable Energy: Top 100 Influencers and Brands

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