Remove blasts certification-program
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Why Prospective Students Aren't Opening Your Emails

Hubspot

Many schools send out blast emails. If you keep sending information about your criminal justice program to prospective students who've expressed an interest in your medical billing certification program – it's no wonder they're not opening your emails. People want and expect personalized content.

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Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Adobe Experience Cloud Blog

This means email marketers must rely on smart segmentation, intelligent content strategy and the discipline to match message cadence to the needs of different subscribers. . Customize the sale for key segments, even if that means just changing the subject line or which content is at the top. . Mailbox providers like Yahoo!

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Marketing Updates from Feb. 2020: Featuring Salesforce, Merkle, Uber, and More

Martech Advisor

Andrew Hally, SVP Marketing of Bynder said, " Despite capitalizing on technology to tackle marketing activities like A/B testing and email blasts, marketers report being less comfortable with its role in the creative and branding realms. Looker's certification for marketers' data skills. Users can now get " Looker Certified."

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How to Use Email to Re-Engage Sleepy Subscribers

Hubspot

The way to do it is through an email re-engagement campaign, and it's a pretty simple process once all the steps are broken down, your list segmentation parameters are set, and your content is created. Once you have an idea of what a normal time span for inactivity looks like, mix it with a discrete metric to segment out your inactives.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Our email marketing program truly started a year before we had an email service provider (ESP) or even an email marketer. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.