Blast Campaigns Forrester Open Rate Personalization 
Sprout Social
FEBRUARY 17, 2022
But there’s still an issue—marketers need a more efficient way to manage their email blasts. Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. What should be in an email blast template?
DemandBase
JULY 16, 2020
Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.
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Hubspot
MARCH 15, 2016
Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.
Adobe Experience Cloud Blog
MARCH 20, 2017
Does your automation platform track open rates for push notifications and emails? Instead of stressing over time zones and manually scheduling each blast, you can set a message to fire once a given event is triggered and forget it. Secret #4: You Can Personalize Non-Triggered Messages, Too. Secret #6: Check Your Work.
Sharpspring
JULY 7, 2017
Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Furthermore, they ensure that poor-quality senders are held personally accountable. Engagement is measured by factors such as open rates, click-through rates and visits to your website.
EveryoneSocial
JANUARY 30, 2018
Was recently speaking with a friend at Forrester who said something to the effect of “CRM is dying!” By comparison, every single person your salespeople want to reach is on social media. We all know what InMail is and for years certain salespeople have been crowing about its amazing open rates, how it should replace email, etc.,
Hinge Marketing
MARCH 21, 2019
With demand generation, the content is used to increase engagement, create conversations, or enhance the reputation of the firm or an internal subject matter expert—we call this person a “Visible Expert.”. This oversight has a definite negative impact on email open rates and client engagement. Social Media.
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