Sprout Social
FEBRUARY 17, 2022
But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. What should be in an email blast template? 6 sample email blast templates (and why they worked). The best email blasts have three things in common: Relevance.
DemandBase
JULY 16, 2020
The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization has increased email open rates from 29 percent to 53 percent and replies from 4.5 percent to 10 percent.
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Hubspot
MARCH 15, 2016
Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.
Adobe Experience Cloud Blog
MARCH 20, 2017
Does your automation platform track open rates for push notifications and emails? Instead of stressing over time zones and manually scheduling each blast, you can set a message to fire once a given event is triggered and forget it. Luckily, there’s a way to give even these blasts a personal touch.
Sharpspring
JULY 7, 2017
Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Engagement is measured by factors such as open rates, click-through rates and visits to your website. We’re living in a new email world. Put a Ring On It. The answer is engagement. That’s right.
EveryoneSocial
JANUARY 30, 2018
Was recently speaking with a friend at Forrester who said something to the effect of “CRM is dying!” Of course, it’s not as simple a having your salespeople blast everyone in their network; like any other channel, the winners are the ones who focus on cultivating real relationships. Let’s jump in.
Hinge Marketing
MARCH 21, 2019
This oversight has a definite negative impact on email open rates and client engagement. Most professional services firms who have a marketing automation platform use it to “batch and blast” out emails. According to Forrester, fully 100% of business decision makers use social media for work purposes. Social Media.
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