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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

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Social Media Success Starts with Listening

Webbiquity

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch. Tweet This!

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Five Big Shifts in Social Media Marketing

Webbiquity

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing.

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The Real Reason Behind Blog Procrastination

Writing on the Web

Business Blogging: Blast Past the Blunders. Social Media Fairies: They’re real and they’ve got solutions. Early Bird Special: $197. Early Bird Special Expires Friday, November 5, midnight CT ). Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Tweet This!

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ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

Blast in northern Spanish town, ETA blamed: media. Dwarf planet near Pluto named for Polynesian god. College accuses fusion scientist of misconduct. Loud bar music makes customers drink more: study. more science news. In Other News. Zimbabwe opposition ready for talks: Odinga. Pope warns youth of materialist "spiritual desert".

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Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Email Blasts This strikes close to home for many B2B brands, who assume permission to email, for any purpose, any address they capture. As spam filters improve and become standard for both personal and corporate email accounts, marketers that don’t respect permission and repeatedly blast email are killing email.

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Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. But B2B marketers are responding slowly.