Sales Engine

FEBRUARY 25, 2016

But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing. After all, not everyone is on Twitter, and email blasts are having diminishing returns. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Sales Engine

FEBRUARY 25, 2016

But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing. After all, not everyone is on Twitter, and email blasts are having diminishing returns. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Sales Engine

JANUARY 14, 2016

Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. What photos, graphics and video will best illustrate your piece? Think of the headline – what key words need to be in there for the best organic search results? Talk about the best content you watched or read in the last week.

Planning 120

Planning Content Marketing Best Practices Content 120

Sales Engine

OCTOBER 9, 2015

It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. If you are GoPro, you want top of mind awareness if someone is shopping for a camera and they search for places to buy it like Amazon or Best Buy). If you’re B2B, there’s only one place they can buy—and that’s from you.

Demand 120

Demand B2B Marketing B2B Trade Show 120