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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible.

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A Framework for Optimizing Personas

Cintell

Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone. The framework has four stages.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Her Philosophy: The best marketing advice she’s heard: Never be afraid to fail. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers.

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Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. For example, when conducting buyer journey research, you will yield the best results from people who have played a primary role in the process within the last 12-18 months. Here’s one of their stories: .