Buying B2B Email Marketing Lists: Challenges and Recommendations
Digital B2B Marketing
JANUARY 10, 2012
Establish a series of welcome emails with your best content. Your Turn Will inbound marketing erode list buying, or will companies like Data.com (formerly JigSaw, now part of SalesForce.com) integrate data purchases into B2B sales and marketing operations and make them a key part of day-to-day activity? Keep an audit trail.
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