B2B Memes

APRIL 14, 2010

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists. It’s been, surprisingly, an inspiring experience.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

SEPTEMBER 9, 2010

Similarly, I think they’re wise to match their curated third-party content with original work. Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

NOVEMBER 29, 2011

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. I couldn’t have known it at the time, but my journalism education was the best possible preparation for new-media marketing.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JULY 14, 2010

The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. For a conversation to work, there must be differences between the participants. The power of new media is the way it enables the audience to challenge the creator.

Curation 100

Curation Tagging Search Marketing Media 100