Marketing Interactions

OCTOBER 15, 2021

Edelman/LinkedIn ). The best thing we can do is empower marketers to address them—and help other teams do so, as well. With buyers becoming more self-reliant, buying becoming more chaotic and confusing, and confidence jittery on both sides, we need to stack the deck in our favor the best way possible. B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

FEBRUARY 17, 2020

It should also show them how to best prepare for the implementation to accelerate time to value. Creating advocacy is the best way to ensure your customers have a stake in the ground in the success of your company. And stay with you because it wouldn’t be in their best interests to switch. Isn’t that the point?

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

OCTOBER 8, 2020

Given the amount of information that presents differing ideas and perspectives, they have trouble reconciling it to understand how to make the best choice. He posted about his view on LinkedIn and stirred up quite a conversation.). Sales has the opportunity to DO that education via content…”. (He

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JUNE 23, 2017

What did you need to figure out the best way to solve the problem? I’ll take more if I can get them, but usually, by ten interviews I’m not learning anything new—provided we selected the best-matched people to interview for the persona. Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JUNE 23, 2017

If you look at what people say about them in LinkedIn recommendations, are they often referred to as mentors? If you read their LinkedIn profile, how do they see themselves? Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience. As detail oriented?

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

JULY 5, 2021

Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives the most ROI in buyer engagement. Or you’re scrolling through your LinkedIn feed, and something catches your attention. I’m guessing never.

Relevance 140

Relevance Top of Funnel B2B Content 140