The Point

JANUARY 21, 2020

As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

MAY 14, 2013

In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

The Point

DECEMBER 3, 2013

I’ve had kind words to say about Eloqua’s marketing creative in this space previously, but what was then an edgy, ground-breaking campaign from the likes of Joe Chernov (then Eloqua VP Content Marketing, recently named VP of Content at Hubspot ) is now corporate marketing pablum at its worst. Let me count the ways: 1.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

JUNE 29, 2015

Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use? Is this a technology problem relating to ease of use?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

The Point

APRIL 16, 2014

I often tell clients that there is no one “best” marketing automation solution for everyone, and that the decision of what makes sense for one company vs. another depends on a wealth of factors, notably organization size, available resources, business model, and the scale of your marketing ambition. (TR) What sort of content works best? (HS)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100