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Buyer Persona Breakdown: 10 Components to Understanding Your Audience

Cintell

When you have multiple buyer personas, tailoring your writing is the best way to get your message to resonate appropriately with your diverse audiences. One message can be written in three different ways so that it aligns with the interests and concerns of your dynamic buyers.

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

This split personality disorder dictates that B2B buyers are interested in some form of personal gain (being seen as a hero for finding the solution and experiencing a degree of actualization or receiving praise for a job well done) while helping the organization find the best way to solve a problem.