Chris Koch

JUNE 11, 2010

Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Meanwhile, an overemphasis on leads causes salespeople to devalue the things that marketers really do best. Most anecdotal estimates I’ve heard range from 10-35%. Seems doubtful.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 100

Chris Koch

FEBRUARY 26, 2010

We are trying to generate demand during this stage, not create leads, because these people aren’t ready to become leads. We have to generate demand before we can generate a lead. The best way to do this is with thought leadership. The trust leads to a more personal relationship and hopefully, a purchase. Tweet This Post.

Social Media 100

Social Media Lead Generation B2B Thought Leadership Generation 100

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. In our recent Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

NOVEMBER 6, 2009

The number of entries we receive in each category and the quality of those entries give us a sense of marketers’ shifting priorities from year to year and reveal general strengths and weaknesses of the profession (for example, we’re great at sales enablement and demand generation; we suck at metrics—just not in our blood, it seems).

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Budget Programs Business 100

Chris Koch

MAY 6, 2011

These fall into two categories: The number generators. The best of these is still Technorati, because blogs are, in and of themselves, the most influential channel within social media. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. The best truly “social” interactions I see on Twitter are organized chats. Learning is social, isn’t it?

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. The best truly “social” interactions I see on Twitter are organized chats. Learning is social, isn’t it?

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100