Onalytica B2B

NOVEMBER 15, 2018

For example, it is ambitious to get an ‘inactive’ employee to go from having no audience and no social media activity to increasing both of these things simultaneously. Some example evolutions: The transition from an enthusiast to a thought leader. The Journey to Becoming an Influencer.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

APRIL 19, 2018

But in order for you to achieve these things, it’s imperative that your content gets in front of the right people. What some people may refer to as a ‘win-win’ For example: a brand engaging with their customers and influencers on social media. . For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. For example: Unlocking access to senior execs. But how can you measure this? “ Philip Brown , Head of Influencer Marketing and Brand Adovocacy, Come Round.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

SEPTEMBER 12, 2017

Undoubtedly the best way to approach influencer marketing is to actually use both options. Once you have used this combined method to identify your influencers, much like all marketing, it is very important to segment these into specific personas in order to approach and deal with them in the most effective way.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Onalytica B2B

NOVEMBER 17, 2016

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. Again, in terms of cost and results, this is a very effective way to promote your brand in ways other than conventional advertising. SOCIAL SELLING.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

NOVEMBER 7, 2017

This has the desirable effect of not only providing others with hope and inspiration as they navigate their own journeys — but it also ensures they are intensely tuned in to my brand and the value it offers. Although here are five of my all-time favorites, in no particular order: #1) Jay Baer. #2) There are definitely many!

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266