The Effective Marketer

MAY 21, 2012

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. For example, consider the following types of webinars and how they can be used: What: Product demo. Focus: Step-by-step product walkthrough, business scenarios, best practices.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

SEPTEMBER 11, 2013

Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. But how do you know what content to create and how to prioritize?

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. But how do you know what content to create and how to prioritize?

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

MAY 27, 2015

The internet is your best friend for finding a trove of information about competitors. I have found a treasure trove of competitive information in otherwise hidden support pages that gave me full access to online documentation, product demos, and discussion threads showing what users complain about.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100