Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. No one wants to pay attention to you if you’re there just to pitch your product.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech Advisor

FEBRUARY 14, 2020

Valentine’s Day, February 14, is a day to celebrate love, and brands get creative to engage customers and appeal to their emotions. Celebrities, publishing houses, organizations, and media channels also took to Twitter to celebrate women's friendships and sisterhood. Make sure to treat your #Galentine ! For the Love of Wings.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Seismic

DECEMBER 20, 2021

Throughout the year, we’ve shared stories about new products, company news, industry thought leadership and more. Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. As their colleagues and customers shut down for the year; With hopes that the new year soon would be here.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Lenny's Newsletter

AUGUST 8, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Even if you’re not building a B2B startup right now, you’ll find inspiration, new ideas, and frameworks that will help you with the product you’re building right now. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52

Hubspot

JANUARY 11, 2013

We need to update our social media accounts, publish blog posts, and create lead generating content. With this CTA, you could promote any product or service. Next, I'm going to add another visual that represents someone talking about this product. And if not building -- at least customizing! for obvious reasons.

Template 28

Template Brand Identity Branding CPO 28

ClickZ

OCTOBER 27, 2020

Dewey notes three key things that MailChimp customers are asking for in terms of automation: capacity, control, and creativity. While MailChimp customers want automation, they also want to maintain control of what’s happening, so having visibility into what’s going on behind the scenes is critical.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Tomorrow People

FEBRUARY 27, 2018

Content production is a process , with an orderly progression from A to Z. If you can sum up your product benefit in a single sentence, let them know. If you know anecdotal stories about how customers used it, tell the tale. These guys are the best in the business. The way to get great work from your agency?

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176